mThree

client

Mike McLellan

service name

Explainer Animation

budget

$2,500

live preview

01.

Intro of case

Imagine trying to explain a complex idea in under two minutes without losing the essence. That’s exactly the challenge mThree faced when they came to us—a company with a sophisticated service offering, but in need of a dynamic, engaging way to showcase it. Enter Explainer Animation. We didn’t just want to explain their product; we wanted to tell their story in a way that grabbed attention and held it, all while staying true to their brand’s values. Through custom animation, we turned their complex message into something visually compelling, easy to understand, and memorable.

Strategic Foundation: We kicked off with an in-depth analysis of mThree’s services, target audience, and overall business goals. This helped us understand the most effective way to break down their message and map it into a cohesive script that spoke directly to their audience.

Visual Storytelling: With a clear direction, we built an animated world for mThree—using smooth transitions, clear icons, and sharp visuals to simplify their services without losing the complexity that makes them unique. Every visual detail was intentional, serving to support the narrative and keep the viewer engaged.

Brand Consistency: Staying true to mThree’s established identity, we ensured the animation was in perfect harmony with their visual language, utilizing their brand colors, typography, and tone of voice throughout.

Explainer Animation as the Solution: We transformed their complicated ideas into something visually compelling and easy to understand through Explainer Animation. The goal was not just to explain but to tell their story in a way that resonated with viewers and kept them engaged.

02.

Work challenges

Before collaborating with us, mThree struggled to explain their multifaceted services in a way that was both clear and captivating.

mThree struggled to explain their complex services in a clear, engaging way.

They needed to turn technical jargon into content that was easy to digest and relatable.

They required an engaging experience that also reflected their professional image.

The solution had to work across their website, sales decks, and social media for long-term impact.

03.

Main result

We conducted in-depth research to understand mThree’s services and audience, creating a compelling narrative that resonated with both current and potential customers. The result was a tailored storyboard and script that aligned with their brand and ensured clarity and engagement.

The animation featured modern motion graphics that simplified complex concepts, and after refining it with feedback from mThree’s team, we delivered a fully optimized explainer video. This became a key asset, driving a 40% increase in conversion rates on their landing page and strengthening their position in the market.

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