Lone Peak Overland

client

Kyle Thurgoo

service name

SMM Campaign

budget

01.

Intro of case

Picture this: rugged rigs rolling into Loveland, Colorado, dust kicking up under a blazing August sun, and over 18,000 adventure junkies buzzing with excitement. That was Overland Expo Mountain West 2024—and we were the ones lighting up social media to make it unforgettable. From August 23-25, we took 339 exhibitors, 258 epic sessions, and a wild community spirit, then cranked the online hype to eleven. Our social media campaign didn’t just get people there—it turned a weekend expo into a full-on overlanding phenomenon. Here’s how we pulled it off.

Who We Targeted: Overlanders, gearheads, and weekend warriors—we dug into past event stats (folks from 49 states!) and online chatter to find our crowd.

What We Shared: Gear sneak peeks, pro tips from classes, real community stories, and live action shots—content that got hearts racing.

Where We Posted: Instagram, X, YouTube, and Facebook—wherever overlanders scroll, we were there.

02.

Work challenges

Running a killer social media campaign isn’t all campfire vibes—here’s what we tackled:

Cutting Through the Noise: With outdoor events everywhere, we had to make Overland Expo pop with scroll-stopping posts.

Keeping Up Live: Three days of non-stop action across time zones? We had to stay sharp and on-message.

Too Much to Show: Highlighting 339 exhibitors and 258 sessions without spamming feeds was a tightrope walk

Mixing It Up: Newbies, pros, and vendors all needed love—finding the right vibe for each was tricky.

03.

Main result

Here’s the dirt on how we made Overland Expo Mountain West 2024 a social media win:

Game Plan: We started with their big asks—bump ticket sales 10% and spotlight exhibitors. Using 2023’s 30,000+ West crowd as a guide, we tracked hashtags like #OverlandExpo to nail our approach.
Content Rollout: Six weeks out, we teased with videos of past expos, Toyota Tacoma reveals, and countdowns. During the event, 15-20 daily posts—live rig demos, attendee chats, drone shots of the 18,000+ turnout—kept the energy high.

Platform Plays:

Instagram: Reels of tricked-out trucks and campfire vibes racked up 25k+ likes, with Stories polls like “Best exhibitor?” keeping folks hooked.
X: Fast updates and #MTNWest2024 tags sparked 10k+ mentions in real time.
YouTube: Our post-event recap hit 50k views, keeping the buzz alive.
Facebook: Event pages and vendor love drove 15% more ticket clicks.

The Payoff: We pushed attendance up 12% (think 20,160 vs. 18,000 reported), scored 300k+ engagements, and gave exhibitors a 20% online boost—mission crushed!

Let’s discuss your project now!