Coastal Creations UK

client

Aliesha-Jade

service name

Social Media & Digital Marketing

budget

$900

live preview

01.

Intro of case

Coastal Creations UK isn’t your typical coaster brand. They fuse humor, pop culture, and custom art into handcrafted coasters that feel less like table protection and more like personality statements. But while their product had character, their digital presence lacked a consistent identity and scalable strategy.

That’s where The Influence Digital stepped in.

We didn’t just come in to “manage social”—we came in to build digital momentum from the ground up. From content that tells stories to ad funnels that convert, our job was to turn casual browsers into vocal brand lovers.

We began with clarity—audience segmentation, brand voice development, and content archetypes.

We built a system—a content engine that didn’t rely on guesswork but strategy-backed visual storytelling.

We kept performance at the center—blending organic engagement with targeted ad pushes for maximum ROI.

02.

Work challenges

Coastal Creations UK had exceptional products but struggled to communicate its unique value online. Inconsistent engagement, a lack of cohesive content, and scattered ad efforts held the brand back from converting its loyal following into paying customers and fully leveraging its digital potential.

Coastal Creations UK had beautiful products, but their digital presence didn’t showcase their unique value proposition.

Engagement levels were inconsistent, with a lack of cohesive content themes across social platforms.

The brand was relying heavily on organic growth, but without strategic content or targeted ads, it wasn’t reaching its full potential.

No structured ad campaigns—efforts were scattered without focusing on building a sales funnel.

They had a loyal following, but converting those followers into paying customers was a challenge.

03.

Main result

Phase 1 – Discovery & Brand Positioning
We started by immersing ourselves in the brand—researching their unique selling points and target customers. After identifying key insights, we developed a content strategy that aligned with their brand values: coastal charm, sustainable living, and artisanal craftsmanship.

Phase 2 – Content Creation & Engagement Strategy
We produced a content plan that mixed product highlights, lifestyle shots, customer testimonials, and coastal-themed content that reflected the brand’s aesthetic. This content was designed to tell a story—inviting customers to see themselves using Coastal Creations UK products in their own lives.

Phase 3 – Performance-Driven Ad Campaigns
We implemented targeted ad campaigns across Facebook and Instagram, focusing on:

Awareness: Beautiful, lifestyle-driven imagery to introduce the brand.
Consideration: Carousel ads showcasing product diversity and quality.
Conversion: Retargeting ads featuring limited-time offers and seasonal bundles.

The Influence Digital partnered with Coastal Creations UK to cultivate a more purposeful and authentic digital presence—one that not only captured their core values but also fostered deeper audience engagement. Through a strategic approach, we were able to connect their story to their customers, ultimately driving meaningful sales growth.

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